Chemistry by Pierre Magnol
December 1, 2011 by John Dickinson
Motion graphic artist Pierre Magnol’s latest work Chemistry comprises beautifully shot imagery with fine graphics. I asked Pierre to give us some insights into his approach to this spot and his workflow in general.
We decided to find a way to make the logo melt and then it in reverse. It’s not a new idea, but I really loved the challenge in finding a way on how to achieve it effectively and also keep a very organic look. So the main idea was to create a mini laboratory with a logo melting inside. We considered different ways and ended up creating the logo in WAX and melting it with a little blowtorch, simple as that. I think if we weren’t able to find a way to make it we’d have done another movie.
La suite sur le site de Motion Work
December 1, 2011 by John Dickinson
Motion graphic artist Pierre Magnol’s latest work Chemistry comprises beautifully shot imagery with fine graphics. I asked Pierre to give us some insights into his approach to this spot and his workflow in general.
Where did the idea come from?
Anthony Filipe, a friend of mine, who is working next to my office, is about to launch a new blog about Music and Art, so we decided to make a video, a kind of teaser to help him promote the website. He wanted to call the project “Chemistry”.We decided to find a way to make the logo melt and then it in reverse. It’s not a new idea, but I really loved the challenge in finding a way on how to achieve it effectively and also keep a very organic look. So the main idea was to create a mini laboratory with a logo melting inside. We considered different ways and ended up creating the logo in WAX and melting it with a little blowtorch, simple as that. I think if we weren’t able to find a way to make it we’d have done another movie.
La suite sur le site de Motion Work
